Allow Them To Eat Cookies! Michel et Augustin Creates Community and Connecting Possibilities Around Kooky Confections

The Quick variation: whenever Marie Antoinette said, «permit them to consume dessert,» it could being because she had been hogging all of the Michel et Augustin cookies for by herself. Childhood mates Michel and Augustin came across in middle school, and, whenever they found their particular person 9-to-5 jobs to get unfulfilling, they started a cookie business with a foundation in French pastry. Quickly forward 13 years, in addition to two buddies have actually practices in France and ny and are also seducing the whole world due to their snacks, pastries, yogurts, mousses, and other sweets created using simple, pronounceable materials. The duo in addition instructs aspiring bakers that mastering the skill of French pastry is actually attainable through their recipe books and entertaining available residence classes. Michel and Augustin’s dream is simple: to help make the globe laugh and bond over a shared love of sweets.


The storyline of Michel et Augustin began merely sufficient. Two kids began palling around in middle school and became good friends. But, just like a lot of teenage friendships, both parted methods after graduation to adhere to their very own paths.

Michel discovered themselves involved in money in nyc, and Augustin ended up being employed in marketing and advertising for Air France. But both shortly became disillusioned making use of the 9-to-5 grind on the world of business. They reconnected therefore the duo devised a wild intend to learn all 1,263 bakeries in France and establish the basics of the greatest confectioneries the country was required to supply. They penned a manuscript regarding it — their particular basic cooperation!

After doing their own search, in 2004, Michel and Augustin aproned-up and place from a brand new adventure: cooking in Augustin’s kitchen area. Their particular purpose would be to make a line of snacks and various other sweets made out of 100 % natural ingredients and really love. And, after tirelessly evaluating and tasting significantly more than 300 meals, their particular basic mixture was created: the little spherical butter cookie. Michel et Augustin came into this world!

The two found rapid success, and additionally they continue to innovate more tasty creations, particularly a decadent natural yogurt in a bottle, which was uncovered only once Michel and Augustin noticed their unique prized cow could develop significantly more than butter. They advertise their products or services utilizing the signature «kookiness» and also the pleasure they infuse to their delicious treats.

Dispersing a Love for French Pastry all over World

Michel et Augustin is mostly about more than simply creating a tasty cookie. The company is bent on attracting from France’s wealthy cooking background to produce masterful desserts.

«it is not nearly cookies — it’s about a love of French pastry,» stated Lily Dionne-Jermanovich, Michel et Agustin’s Communications and Content Director. «every little thing we make is linked to French pastry methods. We have an extremely strong connection with pastry generating as an organization.»

But Lily told us an affinity for and expertise of French pastry isn’t just kepted the item designers (they refer to them as the «recipe team») at Michel et Augustin. A portion of the business’s kooky tradition is actually sharing the passion and knowledge of pastry producing therefore every member of the team, in France and Brooklyn, can prepare is a French pastry cook and use the national test (known as a «C.A.P.»). That way, everybody is able to be involved in innovating new recipes and speak knowledgeably with fans, customers, and consumers.

«once per week in France and once a month in ny, the Banana Farm («office») can become a pastry course where our company is experiencing a classic curriculum of French pastry and education for all the certification,» she said. «no matter if you’re an internet site . designer or perhaps in income — the ability is actually encouraged regarding.»

Though Michel et Augustin provides a expansive manufacturer product line in France, the organization sticks into the exact same fundamentals and axioms of development for every products.

«the one thing our products have as a common factor is a genuine focus on style in order to the ingredients,» Lily said. «We concentrate on the high quality and ease for the ingredients, and try to maintain the ingredient number as pronounceable as it can.»

This effects not only in a tasty decadence, and a treat you’ll be ok with ingesting along with your special someone.

An accumulation of Treats excellent for discussing along with your Sweetheart

There’s just some thing about revealing candies that starts the day appropriate or closes a great date. And Michel et Augustin’s productions had been meant for only these occasions.

«It’s a moment in time of extravagance at the conclusion of a date,» Lily stated. «It really is delicious making with thoroughly clean components, and this helps make the time much better. It feels good to enjoy.»

With the amount of worthwhile treats available, there’s really no have to choose just one. While there are numerous a lot more solutions in France — from candy mousse to decadent yogurts and, however, unique cookies — there’s a lot of options available in america as well.

Lily had been fast to suggest an ideal snacks giving to or appreciate thereupon special someone.

«our very own best-selling cookie is actually our very own 4-Cookie Squares,» she stated. «they’ve been like small square tarts, also come in three styles, and can end up being so quickly provided. We also provide Cookie Buttons, which are hazelnut chocolate chip cookies with hazelnut ganache in. They show up in packages of two — one for me, one for you!»

For couples which love their unique early morning routine with each other, Lily informed us Puff Palmiers are a beautiful a.m. alternative.

«they have been puff pastry and taste like Elephant Ears,» she mentioned. «They may be extremely light and flaky and just the thing for revealing over morning meal with coffee or at beverage time.»

Whether you and your honey tend to be chocoholics or value the sensitive butteriness of caramel (or everything in between), Michel et Augustin has a worthy treat for revealing (or sneaking down with for your own personel clandestine cookie affair).

Become involved At the Banana Farm

Michel et Augustin’s philosophy is the fact that the joy of candies is within the posting. So it should be no shock society wedding is a sizable area of the business’s company mission. Everybody is asked to get rid of in and chat (and flavor snacks) at their particular Banana Farms (practices) in Paris, Lyon, or Brooklyn.

This attitude began within very start associated with the company and is also element of its core. And Lily mentioned this philosophy is actually exemplified into the organization’s open residences.

«straight away, Michel and Augustin opened up the doorways of these apartment to next-door neighbors, pals, consumers, and passersby, for those to offer them opinions, to flavor snacks, to flavor new recipes they were testing, and spend time together and speak about whatever were performing,» she mentioned. «its something that’s vital to us nowadays.»

Open up home during the Banana Farm happen throughout the basic Thursday each and every month in France and New York. Lily informed united states these activities present an easy method for all the organization to provide back again to town by teaching them concerning record and strategies of French pastry.

«We invite every person, household, buddies, clients, and buyers in the future show dishes,» she mentioned. «We perform flavor examinations, focus teams, and perform games. It is a real area occasion.»

Not only is it enjoyable and tummy-pleasing to go to, however, if you do not have a cookie partner, think of all the other dessert aficionados you could meet within Banana Farm. After all, when someone likes Michel et Augustin treats, you are aware they’ve got great flavor, and you should have something to bond more than.

Michel et Augustin: Committed to Random Acts of Kookiness

In correct Michel and Augustin form, the duo began a Random Acts of Kookiness step to inspire and delight people. From a tribute to Michael Jackson towards the cookie square occasion and their torrid Greek story, Michel and Augustin infuse hilarity and happiness into all they actually do. You can find why their unique snacks are addictive — they are created using 100% natural ingredients and good vibes.

Up subsequent for organization is actually a new cookbook whose goal is to simply help all of us readers and others tackle the intimidation of French pastry.

«we are making a French pastry cookbook when it comes to me, and it is about finding pleasure in these very hard recipes,» Lily mentioned. «we are busting it down and saying it can be done. When we can, anybody can, and we also’re revealing our advancement.»

Michel et Augustin can be seeking release the popular chocolate mousse in the US.

«our very own dream for our chocolate mousse should seduce America’s taste buds.»

And, after sampling their cookies along with other treats, the united states is actually definitely in for a long relationship with this mousse.

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